Pre production - 'The ugly side of social media'

Creating a marketing campaign for recovering social media addicts. 

My initial idea for this project consists of exploring photographically, using the photography studio and silhouette technique. The photographs should be viewed in sequence, as there could be 1-3 photo's that all tell a story depending on the actions of the model - these being the model taking a photograph using their phone, then looking at the photograph on the device, then having their hands in their hair, etc, to show frustration, The meaning behind this being to portray the obsessive behaviour associated with using technology / social media, and how one feels when they do not get the perfect picture - for example. Viewing in sequence will portray this story in a technical, subtle manner, rather than a direct message. Interpreting how an audience will react to my project may also reveal whether they are passive or active, as my message is subtle.

I will experiment with how the silhouette will look using the background soft-box- if I want the whole model in faded form with some light to see the phone and other detail, as done in the picture shown below, or with no detail of the model in complete shadow form, meaning a brighter setting on the soft-box (brightest being 6.) The comparison below - 

I have chosen to go against social media as it is an opinion I already hold, and feel that the best possible result can come from a topic that the media producer is passionate about. Further inspiration comes from the argument of Henry Jenkins, stating that young people are evidently affected by social media in some way - therefore causing them to "prepare themselves" to think in a different way for the future. 

My target audience for this project would be teenagers and young adults, as their daily lives depend mostly around technology and social media, along with their demographic suffering most from mental health issues related to social media. Research including information provided in MTV's documentation videos based in L.A around social media influencers. All struggling with mental health issues, the participants are aged 13+ / under 25. The photographs/ posters will appeal to them, considering there is a wide spread of audience who may know someone struggling with addiction to the media, or experience it themselves.
During the pre production stage of the project in lead up to the final project, I may have issues such as cancellation from my model, availability of cameras / the studio, along with deadline timing. In preparation for my Final Major Project, I will ensure that whichever mistakes are made with time management with the photography studio and participants involved are learnt from, with reliable feedback for the future.